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Brussels Auto Show 2026
Introduction
The Brussels Auto Show 2026 is Belgium’s flagship automotive and mobility showcase. From 9–18 January 2026, the 102nd edition returns to Brussels Expo with more than 50,000 m² of exhibition space featuring world premieres, electric and hybrid vehicles, commercial vans, motorcycles and future mobility concepts. The show attracts hundreds of thousands of visitors and brings together manufacturers, dealers, fleet managers and enthusiasts to explore the latest innovations, compare models and make purchasing decisions for the year ahead. In this dynamic environment, a well-designed exhibition stand is essential to capture attention and turn interest into meaningful engagement.
About the Event
Hosted by FEBIAC at Brussels Expo in Laeken, the Brussels Motor Show is one of Europe’s most established auto fairs. The 2025 edition welcomed more than 307,000 visitors and a record number of participating brands, underscoring its significance for the automotive industry. The 2026 show runs from Friday 9 January to Sunday 18 January and will occupy multiple halls including Palais 5, 6, 7, 9 and 11. Exhibitors range from leading car, motorcycle and van manufacturers to suppliers of accessories, charging infrastructure, software and mobility solutions. Visitors include private buyers, families, corporate decision-makers, fleet managers, media and policy makers. Key themes include electrification, low-emission mobility, connected vehicles, charging and battery technology, autonomous driving and premium lifestyle accessories. Dedicated zones enable visitors to test drive vehicles, explore financing options and experience the latest technologies up close.
Why Exhibit at Brussels Auto Show 2026?
Exhibiting at the Brussels Auto Show offers exceptional visibility and business potential. With tens of thousands of daily visitors and extensive press coverage, the show provides an ideal platform to launch new models, present concept vehicles and strengthen brand awareness. Automotive brands benefit from a balanced mix of consumers and professionals, generating high-quality leads, fleet opportunities and dealer partnerships. The event’s strong focus on electric mobility, charging solutions and connected services attracts decision-makers looking for innovative and sustainable options. Exhibitors gain valuable insights from end users, network with industry peers and align with FEBIAC’s international promotion campaign positioning Brussels as a leading European motor show. Whether you are a manufacturer, technology provider or mobility service company, the Brussels Motor Show offers a unique opportunity to drive sales and shape the future of mobility.
Total Concept – Exhibition Stand Builder for Brussels Auto Show 2026
Total Concept designs and builds bespoke exhibition stands that help automotive brands stand out at Brussels Auto Show 2026. Our team delivers high-quality booths that communicate your brand identity and highlight your innovations. We manage the full process from concept development and 3D design to fabrication, logistics, installation and on-site support at Brussels Expo. Our modular and custom-built stands incorporate striking lighting, digital displays and experiential features to showcase vehicles, charging solutions and mobility services. With decades of experience across Europe, Total Concept ensures seamless project management and compliance with Brussels Expo regulations, allowing your team to focus on engaging visitors and closing deals. We also provide decor and experiential build solutions aligned with major industry trends such as electrification and smart mobility.
Plan Your Stand for Brussels Auto Show 2026
Ready to make an impact at Belgium’s premier automotive event? Partner with Total Concept to design and build your custom exhibition stand for the 102nd Brussels Motor Show. Contact us today to discuss your vision and start planning a stand that showcases your vehicles and mobility solutions with style and substance.