Brand activations • design • production • installation
Total Concept develops and installs physical brand activations for brands, agencies and event organisers. We connect creative design with production, finishing and installation. From a distinctive object to a complete branded space, the result needs to express your concept and work in practice.
You can involve us throughout the project or for a defined task, such as building or installing an existing activation. Based in Ranst, Belgium, we adapt the work to your campaign, audience and location.
What should visitors see, do and remember? We use your brief to develop the shapes, materials, layout and presentation. An activation can be part of a festival, sporting event, hospitality venue, retail environment or exhibition stand.
If your agency has already developed the concept, we can discuss its technical execution and production. If the idea still needs to take shape, we can also support the design. We agree responsibilities for design, production, transport and installation before work begins.
Explore our information on container conversion, 3D design and printing and interior design, pop-up shops and shop-in-shops.
An existing installation needs careful preparation. We discuss its components, assembly method, access, available space and schedule. Drawings, photographs, dimensions and assembly instructions help us assess the work required.
For a programme with multiple locations, share the full schedule. We review how transport, installation, dismantling and adjustments between venues can fit together. Availability and scope are agreed for each project.
For Nintendo Village, in collaboration with The Oval Office, two containers were transformed into a recognisable Nintendo environment. The project brings together container interiors, decor and product experience within one activation.
Use the project as inspiration when discussing your own brand. Each new activation has its own design and production requirements.
Share your campaign idea, audience, location or venue list, dates and budget indication. Include available designs, brand guidelines and reference images. Tell us whether you need installation only or support from the design stage.
For temporary activations, we also discuss the duration of use, installation and dismantling windows, and potential future deployments.
Does your campaign include temporary retail? Explore our pop-up shops and shop-in-shops for spaces built around product presentation and sales.
Tell us what your brand wants to create. We will discuss the design, execution and installation with your team or agency.
