For one of our longstanding clients, ABInBev, we transformed their General Headquarters in Leuven into a bold and immersive space that embodies the brand’s identity. Key highlights include a can-clad wall in Landing Space 5, stained glass windows, and laser-cut perforated panels featuring Budweiser and Leffe logos, all illuminated by neon accents. In North Wing 6, custom-made XL bottle caps, a wall of 4,000 branded bottle caps, and a glass-floored staff bar with museum-style displays brought energy and creativity to the environment, complemented by rotating billboards and artistic murals.
The Corona Bar and terrace added sustainable elements like recycled plastic tables and bottle-end walls, with branded décor that enhanced the outdoor feel. The entrance showcased ABInBev’s brewery identity with stainless steel brewing kettles and pipes, creating a live brewery experience within the HQ. Despite the technical challenges of installing large containers around lift shafts, we successfully integrated Europe’s largest transparent LED wall, making this project a true celebration of innovation and craftsmanship.
