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Vakantiebeurs 2026
Introduction
Vakantiebeurs 2026 is the largest travel event in the Benelux. From 8–11 January 2026, the Royal Dutch Jaarbeurs in Utrecht transforms into a vibrant marketplace where destinations, tour operators and travel experts inspire holidaymakers with new adventures, cultures and experiences. Visitors can explore exotic destinations, taste world cuisines, enjoy cultural performances and join interactive activities, all under one roof. A creative and inviting exhibition stand is essential to stand out and capture the imagination of visitors eager to plan their next trip.
About the Event
Held in Halls 7, 8 and 12 of the Jaarbeurs, Vakantiebeurs 2026 brings the global travel world together in one accessible location. In 2025, the fair attracted more than 72,000 travel enthusiasts, hosted 782 exhibitors and showcased destinations from over 118 countries, confirming its position as the most important travel event in the Netherlands and the wider Benelux. The 2026 edition runs from Thursday 8 January to Sunday 11 January, with dedicated Travel Trade Days for professionals on 7 and 8 January. Visitors include families, solo travellers, adventure seekers, luxury travellers and fans of camping, cycling and cruises. Themes span sustainable travel, responsible tourism, culinary experiences, cultural immersion, kids’ routes, camping and cruising. Special activities such as wine tastings in a Ferris wheel, climbing walls, dance performances and world markets create an immersive holiday atmosphere. The Jaarbeurs, located next to Utrecht Central Station and equipped with extensive parking facilities, allows easy access for visitors from across the Benelux.
Why Exhibit at Vakantiebeurs 2026?
Vakantiebeurs offers travel brands and tourism boards direct access to tens of thousands of highly engaged travellers. Exhibitors can present destinations, tours, accommodations, cruises, camping gear and travel services to a motivated audience actively looking for inspiration and booking advice. The combination of consumer visitors and industry professionals generates strong leads and fosters collaborations with travel agents, media partners and influencers. The Travel Trade Days provide a dedicated B2B platform to connect with tour operators, travel agencies and technology providers. Exhibitors can highlight sustainable initiatives, promote off-season travel and showcase niche experiences to a diverse audience. With extensive media coverage and social media reach, Vakantiebeurs strengthens brand visibility and positions companies at the forefront of the Dutch and Belgian travel market.
Total Concept – Exhibition Stand Builder for Vakantiebeurs 2026
Total Concept specialises in designing and constructing bespoke exhibition stands that immerse visitors in the essence of your destination. For Vakantiebeurs 2026, we create stands that capture landscapes, cultures and unique experiences—from tropical beaches to snowy mountain regions. Our full-service approach includes concept development, 3D design, production, transport and on-site installation at the Jaarbeurs. We integrate digital displays, interactive features, lighting and sustainable materials to build memorable environments that engage visitors and share your story. With extensive experience in travel and tourism exhibitions, our team ensures full compliance with venue standards and provides end-to-end support before, during and after the fair, allowing you to focus on connecting with travellers and industry partners.
Plan Your Stand for Vakantiebeurs 2026
Ready to inspire thousands of holidaymakers and travel professionals? Let Total Concept design and build your custom exhibition stand for Vakantiebeurs 2026. Contact us today to discuss your ideas and start planning a stand that brings your destination to life and delivers results.