As festival season kicks slowly into high gear, and names and line-ups are dropping hard, excitement fills every corner. But behind the dazzling lights and thrilling performances lies a careful orchestration of design and creativity. At Total Concept, we understand that every festival is unique, with its own vibe, audience, and story to tell. Our dedicated designers dive into capturing this essence, translating it into spaces that resonate with both the audience and artists. Whether we’re collaborating with Live Nation, crafting immersive branded experiences for Coca-Cola, or building innovative brand activations for ING, our goal is always the same: creating unforgettable festival environments.
The Art of Festival Design.
Building successful partnerships is fundamental to our approach at Total Concept. We’ve had the privilege to work extensively with renowned brands and events, demonstrating our ability to consistently deliver excellence. For Coca-Cola’s Dance Division festival, we transformed shipping containers into vibrant and interactive social hubs that enhanced the festival atmosphere. Our Belgian Beer Bar designs at iconic events like Rock Werchter, Gentse Feesten, and Dour beautifully merge traditional Belgian culture with contemporary design aesthetics. These partnerships highlight our capability to understand and represent each brand authentically, creating impactful experiences that audiences love.
Collaborations that make a difference.
Building meaningful partnerships is central to our philosophy. Our extensive collaborations with Live Nation have allowed us to design and execute diverse festival environments that continually inspire audiences. Our innovative branded experiences for Coca-Cola, developed in collaboration with Demonstr8, are prime examples of how we enhance brand identity through immersive spaces. For ING, we design booths that embody creativity and technical excellence, making them stand out amidst the festival buzz. Our Belgian Beer Bar for AbInbev designs at iconic events merge traditional Belgian culture with contemporary aesthetics, showcasing our ability to connect with diverse cultural contexts while maintaining brand authenticity.
Annual Challenges at Tomorrowland.
Every year, Tomorrowland sets a global standard for festival design, challenging creators to surpass previous innovations. At Total Concept, we embrace these challenges wholeheartedly, delivering mesmerizing and technically advanced stage elements and decor year after year. Our partnership with Tomorrowland pushes us to think bigger and bolder, crafting everything from intricate decorative elements to large-scale immersive environments that captivate audiences worldwide. Tomorrowland continually inspires us to stretch creative and technical boundaries, ensuring every structure we build perfectly complements the magical and extraordinary essence of this iconic festival.
From A to Z: Crafting Complete Experiences.
Our projects begin long before the first festival-go’er arrives. It starts with our in-house designers meticulously translating the right vibe, theme, or brand identity into a fully detailed design. Through detailed visualizations, mood boards, and precise technical plans, we ensure our vision aligns perfectly with our client’s expectations. Once approved, our expert craftspeople bring these designs to life, creating every element in-house or with our trusted partners. Throughout the project, our dedicated project managers maintain open communication with clients, ensuring each phase aligns perfectly with the intended outcome. On-site, our team ensures flawless execution, coordinating logistics, installation, and final touches, guaranteeing everything is picture-perfect and festival-ready. Our commitment doesn’t stop there; during and after events, we remain hands-on, managing maintenance and ensuring every element remains immaculate until the final note fades.
Sustainability: designing for tomorrow.
Sustainability is integral to our festival design philosophy. As festivals increasingly embrace environmental responsibility, we proudly incorporate eco-friendly practices into the stages of our projects. Starting from concept development, we try to select sustainable materials and innovative technologies that reduce waste and minimize our ecological footprint. Our designs frequently include modular, reusable structures, energy-efficient lighting solutions, and recyclable materials, striking the perfect balance between visual impact and environmental consciousness. Beyond materials, we actively promote sustainable operational practices such as recycling initiatives and waste reduction strategies on-site, contributing to a greener festival experience. Our commitment to sustainability aligns deeply with our core values, ensuring we not only enhance visual appeal but also support the planet’s wellbeing for generations to come.
Craftsmanship Down to the Finest Details.
Craftsmanship is more than just skillful creation; it’s an expression of passion and commitment at Total Concept. Every element we design and craft, showcases our dedication to excellence and precision. Our meticulous artisans pay attention to even the most subtle details, ensuring that each piece contributes to the overall storytelling of the event. This commitment to quality and innovation not only elevates the festival experience but ensures our projects consistently exceed expectations. Each design is carefully considered to blend aesthetics, functionality, and brand storytelling, creating environments where every visitor feels connected and engaged. Our relentless pursuit of perfection ensures we continually deliver bespoke experiences that linger in attendees’ memories long after the event concludes.
The images featured in this article showcases projects for Live Nation, AbInbev, Coca-Cola in collab with Demonstr8, ING, WAOW (Tomorrowland) and more.Â
