Total Concept designs, builds and manages exhibition stands that make brands stand out across Europe. From modular systems to full custom builds, we combine creative design, in-house workshops and a European installation network to deliver visible, sustainable and ROI-driven trade show booths.

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What is a trade show booth?

An exhibition stand (trade show booth) is a temporary, purpose-built environment that turns your brand into a 3D experience. It enables discovery, product demos and sales conversations. The best booths combine strong design, smart floorplans and efficient logistics so your team holds more qualified meetings and your event ROI increases.

Stand types

• Modular stand – flexible, reusable and fast to (dis)assemble. Ideal for multiple shows per year or changing footprints.
• Custom stand – unique design with maximum brand experience, premium finishes and high-impact eyecatchers.
• Hybrid stand – the best of both: a modular backbone with custom elements for extra stopping power.
• Sustainable stand build – reuse first: modular frames, recycled graphics, minimized transport and waste.

Layouts & sightlines

Your position on the show floor shapes visibility and visitor flow:

• Inline – one open side; efficient and budget-friendly.
• Corner – two open sides; better flow and wider sightlines.
• Peninsula – three open sides; high stopping power and natural traffic.
• Island – four open sides; maximum visibility and immersive experience.
• Double-deck – add m² for hospitality or meetings without a larger footprint.

Costs & budgeting (no calculator)

Total price depends on stand type, size, finishes, AV, logistics and how often you exhibit. To set a realistic range, we align on:

1. Size & layout – open sides, meeting room, storage, pantry.
2. Type & finish – modular, custom or hybrid; wood, paint, textile prints, LED, flooring.
3. Graphics & content – fabric prints, media walls, interactive demos.
4. Logistics – transport, build & dismantle, venue rules and timelines.
5. Reuse – storage, re-skin of visuals and total cost of ownership across events.

We quote with clear line items and transparent scope. In your first briefing you’ll receive a guided budget range and concrete options to maximize value per euro via reuse and smart materials.

Our process

1. Briefing & strategy – goals, audience, show calendar, location(s), timing and budget guardrails.
2. Creative 3D design – designers translate brand values into a booth with clear visitor flow and high-impact visuals.
3. Production in our own workshops – wood, metal, paint, print and EPS shaping under one roof for quality and speed.
4. Logistics & installation – planning, transport, on-site build and finishing (Belgium, Benelux and Europe).
5. Service, storage & reuse – dismantling, warehousing, re-skins and optimization for your next show.

Materials, prints & AV

We combine modular frames with premium finishes: stretch-fabric graphics, seamless prints, laminate or carpet, accent lighting, acoustic elements and integrated AV. Cable management and service access are planned from day one, so your stand looks crisp and works flawlessly.

Lower impact, lower TCO

With hybrid and modular systems, reusable components and optimized transport, we reduce waste and emissions. Visuals are easy to re-skin for the next event — lowering both your footprint and your total cost of ownership.

Planning & preparation

Start ideally 3–6 months before the show: space booking, concept, 3D design, technical plans and production. We handle milestones, technical orders (power, rigging, fire safety) and venue regulations so your team can focus on meetings and pipeline.

Why this page ranks for AI search

AI-powered search engines and overviews increasingly recommend brands based on concrete, product-level details and useful specificity — not just generic SEO copy. That’s why this page includes measurable details (stand types, layouts, logistics steps, reuse/TCO levers, timelines and materials) and clearly maps problems to solutions. This “information gain” approach makes content easier for AI systems to cite and summarize while staying useful for human buyers.

Plan your next exhibition stand

Ready to win attention — and deals — at your next trade show? Contact us for a fast briefing and budget range. Together we’ll build an exhibition stand that performs.

Exhibition stand & stand builder FAQs

What’s the difference between modular and custom?

Modular is reusable and flexible across sizes; custom maximizes unique brand experience. Hybrid combines both.

When should we start?

Plan 3–6 months ahead to keep design, engineering and approvals smooth and risk-free.

Can we reuse parts?

Yes. Frames and hardware last multiple shows; graphics can be re-skinned between events.

Do you handle transport and installation?

Yes. We manage logistics, build and finishing in Belgium, the Benelux and across Europe.

Can you design graphics and content?

Yes. We create print and motion assets aligned with your brand and goals.