IAW SPRING 2027

Exhibition stand for IAW Spring 2027 in Cologne

The spring IAW trade fair runs from 9 to 11 March 2027 at Koelnmesse. It brings together buyers, importers and suppliers of promotional goods and standard product lines. Product ranges span food, household goods, gifts, toys, electronics and other retail categories. Exhibitors need a stand that helps buyers find the range, assess the offer and move quickly into a useful conversation.

Make assortment and ordering easy to understand

For a retail sourcing fair, the stand brief should start with the products: which ranges can visitors handle, compare or order? Clear category zones, accessible samples, readable graphics and a practical meeting area matter more than a generic backdrop. Total Concept designs and builds exhibition stands with project-specific production, graphics, transport and installation, including modular or custom structures where appropriate.

We are an independent stand builder, not the IAW organiser. The official visitor page confirms the dates and retail focus; exhibitors should check stand rules and deadlines on the official exhibitor page.

Planning your participation in Cologne? Share your stand brief with Total Concept, including the floor plan, product categories and display requirements.