MIDO 2027

MIDO 2027 takes place on 6–8 February at Fiera Milano Rho, near Milan, Italy. The eyewear trade show covers frames, lenses, accessories, materials and production technology. Total Concept is an independent exhibition stand builder, not the organiser.

Opening hours

Saturday 6 and Sunday 7 February: 09:00–19:00. Monday 8 February: 09:00–18:00. Confirm your hall, stand allocation, delivery access and installation slots with the organiser before planning transport.

Present eyewear with room for consultation

Plan lighting that lets visitors inspect frame colours, finishes and details. Use accessible displays and a separate table for collection reviews and buyer meetings. Provide secure storage for samples and enough clear space around mirrors and demonstration points.

For lens or equipment demonstrations, agree power requirements, screen positions and cable routes in advance. Keep technical explanations concise and separate demonstrations from circulation through the stand. These are design recommendations; the exhibitor manual determines the applicable technical rules.

Prepare your stand with Total Concept

Discuss your layout, graphics and construction with our exhibition stand building team. Send your floor plan and collection presentation requirements for a tailored proposal.

Dates, venue and visitor hours checked on 2 November 2026 via the official MIDO website.